Refresh Conference 2023

Design teams often struggle to demonstrate their strategic value to the organization. In our case, the solution came from the VRIO Framework, typically used for business strategy.

Game theory offers a strategic framework for navigating complex organizational dynamics. Design leaders can leverage game theory principles to map key players, identify governing rules, and find mutually beneficial solutions. By applying these concepts, you will balance weaker positions, obtain valuable resources, and achieve equilibrium for the common good in your organization.

McKinsey’s 7-S framework provides design leaders with a strategic approach to evaluate and enhance their leadership. By analyzing seven key dimensions, you will uncover opportunities, align team goals, and drive measurable improvements in your design organization’s performance.

UX maturity evaluation provides crucial insights into team perceptions and areas for improvement. By conducting structured interviews and analyzing results, you will clearly understand your organization’s UX standing, enabling informed strategic decisions and focused improvements in your UX leadership role.

At Refresh Conference 2023, I shared SEB’s journey in revamping UX strategy. Discover how strategic frameworks like UX Maturity Evaluation, McKinsey’s 7-S, Game Theory, and VRIO Analysis transformed our team’s approach and aligned our actions with organizational goals.