Tomorrow, on March 18, I will give a keynote at the Baltic e-Commerce forum 2025 about widening customer bases and creating smoother buying experiences. This combines user experience and inclusive design for tangible business value.
Every successful business depends on the number of paying customers. One possibility is to expand the customer base. Another is to design the shopping experience to be so convenient that no interested person strays from the path and can complete their purchase smoothly.
The SEB UX team recently analyzed over 70 Baltic e-commerce companies for usability and compliance with accessibility requirements that will soon take effect. I will share observations and practical recommendations that, when implemented, will help grow your customer base and increase the number of repeat purchases.
After this event, I will switch gears and focus on the future of our design domain. I am already collecting UX maturity evaluations from UX professionals and product development organizations in an updated format.
“Now Pages” is an original concept by Derek Sivers. You can find more information about it on the website NowNowNow.com.
