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Esko Lehtme

Esko Lehtme

I am creating now

As a design lead at SEB Baltic, I drive a design area strategy that aligns business objectives with user needs in the financial sector. This approach has resulted in optimized processes, mature design practices within our product development organization, and higher-quality design work.

My writing explores the intersections of design careers, design leadership, and self-development. I share my hard-earned insights from my journey to help others establish effective design processes and build strong teams.

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Recent writing

Tallinna Ettevõtluspäev 2024 - kolm võtet kliendi mõistmiseks
Design Career
At Tallinn Entrepreneurship Day 2024, I introduced three practical methods for customer research: card sorting, empathy mapping, and customer journey mapping. These techniques help new entrepreneurs understand customer attitudes, values, and behaviors, guiding product development in the right direction.
Leveraging VRIO framework to boost UX team strategic impact
Design Leadership
Design teams often struggle to demonstrate their strategic value to the organization. In our case, the solution came from the VRIO Framework, typically used for business strategy.
Leading UX teams beyond measurement anxiety
Design Leadership
Design leaders face the challenge of balancing measurable outcomes with creative freedom in UX teams. By fostering a culture of trust, playfulness, and experimentation, leaders can help their teams overcome measurement anxiety and unlock their full potential.